The BDC Red Zone: Matt Raymond on Partnership, Relationship ROI, and Dad Joke Strategy | NADA 2026
About this episode
Matt Raymond discusses the importance of partnerships in the automotive industry and shares insights on BDC strategies.
Host Shasta Haddock welcomes back "four-timer" guest Matt Raymond, founder of Bow Tie Auto Solutions, live from the Authenticom booth at NADA 2026. In this high-energy reunion, Matt tackles the biggest misconception in the industry: that you can "set and forget" your BDC. He breaks down why a true partnership beats a standard vendor relationship every time, the importance of "showing up" for your dealers, and how to build a BDC that actually moves the needle on results. Plus, stay tuned for the lowdown on why Matt is trading Facebook for LinkedIn—and where you can find the best dad jokes in automotive.
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