Ep: 40 The Power of Niche: Why You Don’t Need to Be for Everybody

Ep: 40 The Power of Niche: Why You Don’t Need to Be for Everybody

June 16, 2026 · 9 min

About this episode

Leigha T. Porter discusses the importance of finding a niche and how it can lead to greater clarity and community impact.

Trying to be for everyone often leads to burnout and confusion. In this video, I talk about the power of niche—why clarity matters more than reach, and how focusing on the intersection of art and business has shaped my work. We’ll talk about: ✅ Why being “for everybody” dilutes impact ✅ How niche creates freedom, not limitation ✅ The difference between clarity and shrinking ✅ Why depth builds stronger community If you’ve struggled with positioning or identity, this conversation will help. 💬 S...

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Host: Leigha T. Porter

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