Celebrating 30 Seasons of the WNBA with Creative Director Candice Drakeford
About this episode
Khristina Williams interviews WNBA Creative Director Candice Drakeford about the league's 30th season campaign and its storytelling approach.
This week, Khristina is joined by WNBA Creative Director Candice Drakeford for a behind-the-scenes look at the league’s 30th season campaign. They explore how the WNBA uses storytelling, legacy, and fan connection to drive its next chapter and unpack the creative behind a trio of campaign films, including one featuring Sheryl Swoopes that reflects on what greatness means in the league today. Want more basketball scoop? Subscribe to ICYMI on YouTube . Follow the show on Instagram and X . For more on Khristina, follow her on socials: Instagram: @khristinawilliams X: @Khristina
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