How Lexie Hull Built a Beauty Brand for Active Women

How Lexie Hull Built a Beauty Brand for Active Women

July 1, 2026 · 10 min · Season 3

About this episode

Lexie Hull discusses her journey in building a beauty brand while balancing her career in the WNBA.

This week, Indiana Fever guard Lexie Hull joins Khristina to talk building her business portfolio, launching FORTA, and balancing entrepreneurship with life in the WNBA. Want more basketball scoop? Subscribe to ICYMI on ⁠⁠YouTube⁠⁠ . Follow the show on ⁠⁠Instagram⁠⁠ and ⁠⁠X⁠⁠ . For more on Khristina, follow her on socials: Instagram: ⁠⁠@khristinawilliams⁠⁠ X: ⁠⁠@Khristina⁠

People in this episode

Host: Khristina Williams

Guest: Lexie Hull

Topics covered

Keywords

Mentioned in this episode

Organizations: FORTA, Indiana Fever

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