About this episode

Sheila Joglekar Vashee discusses innovative marketing strategies and brand building in the tech industry.

In today's conversation, Brett sits down with CMO of Figma, Sheila Joglekar Vashee. Previously the second marketing hire at Dropbox, where she helped scale the company past $1 billion in revenue, she now leads marketing at Figma fresh off its IPO. In an industry that has spent a decade trying to turn marketing into something closer to hedge fund trading, Sheila argues the art was always the point — we just stopped talking about it. She unpacks how to run marketing as a portfolio of moonshots, why giving teams different goals breeds dysfunction, how to scale taste across an organization, and why old playbooks are obsolete, even as the fundamentals hold. In today's episode, we discuss: How to run marketing like a portfolio of moonshots The value of disruptive energy for senior marketers Why "Ubiquity is the opposite of cool" How to actually scale taste across an organization What great marketing looks like in the AI era Referenced: Apple: https://www.apple.com/ Dennis Woodside: https://www.linkedin.com/in/dennis-woodside-341302/ Dropbox: https://www.dropbox.com/ Dylan Field: https://www.linkedin.com/in/dylanfield/ Figma: https://www.figma.com Francoise Brougher…

People in this episode

Host: Brett

Guest: Sheila Joglekar Vashee

Topics covered

• marketing strategy
• brand building
• disruptive energy
• AI in marketing
• organizational culture

Keywords

• Figma
• marketing
• brand strategy
• moonshots
• organizational taste
• AI marketing
• disruption

Mentioned in this episode

Organizations: Figma, Dropbox, Apple, Google Chrome, Harley-Davidson, HubSpot, Notion, Opendoor, Pinterest

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