Why New York's bodega cats are big business drivers

Why New York's bodega cats are big business drivers

June 28, 2026 · 7 min

About this episode

The episode explores how bodega cats contribute to the success of corner stores in New York City.

The secret to a successful business in New York City might have whiskers and paws. Walk into many of the city's 10,000 corner stores known as bodegas, and you might find a "bodega cat" beckoning customers like a live version of a Japanese lucky "Maneki-neko" figure. From an orange tabby making an extra 400 dollars a day to a feisty feline that took on a health inspector, NHK World's Inoue Yuki went behind the storefronts to meet some of the hardest-working (and cutest) shopkeepers in the Big Apple.

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