In Focus-Parley | Are brands overreacting to manufactured outrage?
About this episode
The episode discusses whether brands are overreacting to manufactured outrage in the context of recent advertising controversies.
Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged. Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question. Guest: Mitushi Sharma and Santosh Desai Host: Sonikka Loganathan Producer: Jude Weston Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Host: Sonikka Loganathan
Guests: Mitushi Sharma, Santosh Desai
Topics covered
- advertising
- social media
- cultural backlash
- socio-political climate
- brand management
Keywords
- advertisement
- outrage
- Giva
- Kriti Sanon
- Raksha Bandhan
- socio-political
- brands
- backlash
Mentioned in this episode
Organizations: Giva
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