About this episode

Nicolai Tangen interviews John May, CEO of John Deere, about the future of farming with autonomous technology and AI.

What does farming look like when the tractor drives itself? Nicolai Tangen sits down with John May, CEO of John Deere, to explore how a 190-year-old tractor maker became one of the most advanced technology companies in agriculture. They discuss AI-powered computer vision that cut herbicide use by 60%, the shift toward subscription-based farming technology, and John Deere's ambition to make US corn production fully autonomous by 2030. May also opens up about navigating a tough farm-income cycle, rebuilding trust after the "right to repair" dispute, and his leadership philosophy of putting the customer first, shaped by his own rural upbringing in Maine. Tune in for an insightful conversation! In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New episodes every Wednesday, and don't miss our weekly wrap-up on Friday’s. The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen and Håkon Klemsdal. Background research was conducted by Karoline Woie.   Watch the episode on YouTube: Norges Bank Investment Management - YouTube Want to learn more about the fund? The fund | Norges Bank Investment…

People in this episode

Host: Nicolai Tangen

Guest: John May

Topics covered

• farming technology
• autonomous tractors
• AI in agriculture
• leadership philosophy
• sustainability
• subscription-based farming

Keywords

• farming
• autonomous tractors
• AI
• John Deere
• leadership
• sustainability
• technology

Mentioned in this episode

Organizations: John Deere, Norges Bank Investment Management

Places: Maine

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