Prada Group CEO: The Old Normal of Luxury, the Bet on Versace and Why Patience Beats Trends

About this episode

Nicolai Tangen interviews Andrea Guerra about luxury branding, leadership, and the future of the Prada Group.

In this episode of  In Good Company , Nicolai Tangen sits down with Andrea Guerra, CEO of the Prada Group, in Milan to explore the art of building iconic luxury brands. They discuss why luxury must return to its "old normal" of exclusivity and experience, the extraordinary rise of Miu Miu as a rebellious yet inclusive brand, and how the acquisition of Versace opens a bold new chapter for the group. Andrea also shares his philosophy on resonant leadership, empowering people to express themselves and embracing debate to reach better decisions. With ambitions spanning generations, the Prada Group is playing the long game. In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday.    The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen and Sebastian Langvik-Hansen. Background research was conducted by Isabelle Karlsson.   Watch the episode on YouTube:  Norges Bank Investment Management - YouTube Want to learn more about the fund?  The fund | Norges Bank Investment Management (nbim.no)…

People in this episode

Host: Nicolai Tangen

Guest: Andrea Guerra

Topics covered

• luxury brands
• exclusivity
• leadership
• Versace acquisition
• Miu Miu
• long-term strategy

Keywords

• luxury
• Prada
• Versace
• leadership
• Miu Miu
• exclusivity
• branding
• business strategy

Mentioned in this episode

Organizations: Prada Group, Versace, Norges Bank Investment Management, PLAN-B

Places: Milan

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