Demystifying CTV Ads with Matt McLeggon from Magnite
About this episode
In this episode, Kimberly Lovi and Matt McLeggon discuss the accessibility and power of Connected TV advertising for businesses of all sizes.
Ep. 209 - Ever felt like television advertising was a "black box" reserved only for massive corporations with six-figure budgets? Think again. The digital landscape has shifted dramatically, and the reality is that no company is too small for TV anymore. In this episode of In Studio, host Kimberly Lovi sits down with Matt "Legs" McLeggon, a 6'9" streaming TV expert from Magnite. Together, they pull back the curtain on Connected TV (CTV) and streaming advertising to prove how accessible, affordable, and incredibly powerful it is for creators, small businesses, and large brands alike. Matt breaks down complex ad technology into simple terms, using a brilliant "StubHub" analogy to explain how advertising space is bought and sold today. If you've ever wanted to see your business on the big screen but didn't know where to start, this episode is your ultimate guide. Special Thanks to Melody Yazdenyar from PHYND for making the connection! Chapter Timestamps: [00:00] - Welcome & Meet "Legs" [01:14] - Demystifying Magnite: The StubHub Analogy [02:18] - Streaming vs. Connected TV (CTV) [02:44] - The Evolution of TV Advertising [04:41] - Hyper-Granular Data & Targeting Capabilities [05:53]…
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