Why Entrepreneurs Should Profit First with Relay, with Wendy Wei - Episode #365
About this episode
Ruben Kanya interviews Wendy Wei about the importance of cash flow management and the Profit First framework for entrepreneurs.
Sign Up For Relay through My Referral Link: https://join.relayfi.com/partner/?referralcode=temporaryhousingmeetup&utm_source=events&utm_medium=… In this insightful episode of In The Lab, Ruben sits down with Wendy Wei from Relay (a digital banking and money management platform) to unpack one of the most overlooked skills in entrepreneurship and real estate investing: understanding your cash flow. What starts as a conversation around money management quickly turns into a deeper discussion on psychology, conditioning, identity, habits, and the systems that shape how entrepreneurs operate their businesses and lives. Wendy shares her journey from growing up in a traditional immigrant household to building a career across psychology, marketing, SaaS, storytelling, and fintech. With a background in psychology from Harvard University and experience spanning photography, creator partnerships, and performance marketing, Wendy explains how curiosity, experimentation, and human behavior became the foundation for the work she does today helping business owners better understand and organize their finances. The episode dives deep into the Profit First framework and how entrepreneurs…
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