I burnt 300Cr to teach you this | 6 Powerful Steps to Build a 1000 Cr Beauty Brand.mp4
About this episode
Tarun Sharma shares insights on building a successful beauty brand in India, discussing mistakes, capital efficiency, and brand strategy.
Check out Oddo: https://www.odoo.com/app/ecommerce?utm_campaign=ecommerce9-thinkschool&utm_source=YouTube-description&utm_medium=influ-mkt 👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 👉Video Introduction In this episode, we sit down with Tarun Sharma, Co-Founder & CEO of PEP Brands, the company behind two of India's most recognised D2C beauty and personal care brands, mCaffeine and HYPHEN.Over a decade of building, Tarun has seen it all - the capital-efficient grind, the mistakes that cost hundreds of crores, the pressures of a hypergrowth market, and the discipline it takes to come out profitable on the other side.This is one of the most honest, detailed conversations about building a consumer brand in India that we've ever had on this podcast. Tarun has never gone this deep before, and it shows.What you'll learn in this episode:1. Why Capital Doesn't Build Great Consumer Brands and What Does2. The ₹300 crore worth of mistakes PEP Brands made so you don't have to3. How mCaffeine was…
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