Influencer Impact & Oops! Im an Influencer Featuring Gabriella Zutrau

Influencer Impact & Oops! Im an Influencer Featuring Gabriella Zutrau

From Influencer Impact by People First

February 19, 2026 · 42 min · Season 1 · Episode 12

About this episode

Gabriella Zutrau discusses the importance of digital strategy and organic social media in the upcoming election cycle.

In this special crossover episode of Influencer Impact and Oops! I'm an Influencer, we're joined by digital strategist and influencer Gabriella Zutrau. With a background in community organizing and political digital strategy, she breaks down what this next election cycle will look like online — and why creators and internet professionals matter more than ever. We discuss the shifting media landscape and why paid ads alone aren't enough. In 2024, Democrats outspent the GOP on paid media and still lost, while the right has spent years building powerful organic social ecosystems rooted in creator trust and community. That's why Gabriella and other digital strategists are calling for 15% of campaign paid media budgets to be shifted into organic social, creator engagement, and new media infrastructure. If you are interested in this click the link below and add your name to the list! https://bit.ly/theinternetpeople

People in this episode

Guest: Gabriella Zutrau

Topics covered

  • digital strategy
  • influencer marketing
  • political campaigns
  • organic social media
  • community engagement
  • media landscape

Keywords

  • influencer
  • digital strategy
  • political campaigns
  • organic social media
  • community organizing
  • media landscape
  • creator engagement

Mentioned in this episode

Organizations: Influencer Impact, Oops! I'm an Influencer, Democrats, GOP

Places: 2024

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