
Tom Fox interviews Kunal Chopra about the role of compliance in market access and how technology can transform compliance management.
Innovation comes in many areas and compliance professionals need to not only be ready for it but embrace it. Join Tom Fox, the Voice of Compliance as he visits with top innovative minds, thinkers and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom Fox visits with Kunal Chopra, CEO of Certivo, an AI-native regulatory intelligence and compliance management platform for supply chains. Chopra recounts his tech and supply-chain background (Amazon, Microsoft, Groupon, prior CEO roles) and explains his insight that compliance is fundamentally about market access and revenue protection, not box-checking. He describes how global regulations are increasing in scope, enforcement, fines, and deadlines, creating repeated, deadline-driven scrambles and visibility gaps for executives. Certivo aims to flip compliance from reactive to proactive by identifying applicable regulations by market and product, ingesting product data from systems like ERP/PLM, and using AI to coordinate supplier documentation, read unstructured files, extract data, and map evidence to rules while leaving deterministic compliance decisions to rules-based logic to avoid…
Host: Tom Fox
Guest: Kunal Chopra
Organizations: Certivo, Amazon, Microsoft, Groupon
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