Double Your CTR! Every Google Ads Asset Explained

About this episode

Jyll Saskin Gales explains 15 types of Google Ads assets to enhance click-through rates and improve ad performance.

If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through all 15 types of Google Ads assets (formerly known as Google Ads extensions) to help you increase your click-through rate and drive better results from Google Ads. From essential tools like sitelinks and callouts to little-known assets that can sig...

People in this episode

Host: Jyll Saskin Gales

Topics covered

• Google Ads
• click-through rate
• advertising assets
• marketing strategies
• digital marketing

Keywords

• Google Ads
• CTR
• advertising
• marketing
• sitelinks
• callouts
• ad extensions

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• Google Marketing Live 2026 Recap & Analysis · May 21, 2026 · 28 min
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• How to Know When to Increase Your Google Ads Budget · May 7, 2026 · 6 min