About this episode

Matt Harris and Oli Bussell discuss the interplay between consumer insights and creativity in marketing.

AI can generate creative fast, but soul gets lost. Matt Harris (Research & Insight Lead) and Oli Bussell (Creative Lead) at Canva sit on opposite sides of the table—data and instinct—and prove the two only work together. They break down how to test storyboards early instead of waiting for the final cut, why bringing a single consumer's voice into the room beats any statistic when defending or reshaping an idea, and how to use insight as a creative challenge to solve rather than a verdict that kills bold ideas. You'll hear why the best partnerships treat research as a steer, not an answer—and where the human touch still beats the algorithm every time. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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