Podcast 1332: Virx-Leonatus Culture: The Codex by Keenan L. McBride
About this episode
Greg Voisen interviews Keenan L. McBride about his book on leadership and influence.
In this podcast, Greg Voisen sits down with Keenan L. McBride — certified professional training manager, corporate image consultant, and founder of the Virx-Leonatus Culture — to explore his groundbreaking book Virx-Leonatus Culture: The Codex. With nearly three decades of experience, Keenan unveils a philosophy that challenges everything you thought you knew about authority and influence. His framework, built on five powerful pillars — Refinement of Mind, Elegance in Expression, Courtesy & Charisma, Confidence & Command, and Cultural Appreciation — isn't just a leadership model, it's a complete way of being. What if the most powerful person in the room is the one saying the least? Keenan unpacks why quiet strength goes back centuries, how strategic empathy drives real results, and why true command comes from presence — not force. As Keenan puts it: "Your image sets the table, but it's your knowledge that serves the dish." 🎯 What Listeners Will Learn - Why real authority comes from presence, not force — and how to cultivate quiet strength - How strategic empathy directly impacts your team's performance and your bottom line - Which of the five pillars most leaders struggle with…
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