EMAIL MARKETING FOR AUTHORS by Dale L. Roberts
About this episode
Dale L. Roberts discusses the importance of email marketing for authors and provides strategies for building and engaging an email list.
EMAIL MARKETING FOR AUTHORS You’ve heard it a hundred times.Email marketing is the key to selling more books.So why haven’t you started?Maybe it feels too technical. Too time-consuming. Too easy to mess up. You’ve got writing to do, and the idea of building a list, crafting automations, or sending emails just sounds exhausting.You’re not alone. Most authors avoid email until it’s too late. But the truth is, it doesn’t have to be that hard or take up all your time. Whether you’re starting from zero or rebuilding the right way, this book shows you how to grow your email list with purpose and keep your audience engaged for the long haul. TOPICS OF CONVERSATION About Email Marketing for Authors, and why Dale gave this topic its own book in the seriesKnowing exactly who you're writing for, and why "everyone" is the wrong answer Getting started from zero, even if you've never sent a marketing email Big list or good list, and why the number of subscribers isn't the number that matters Writing emails readers actually want to open, and what to say when you don't know what to say Earning from your list without pushing a single book sale Why Dale keeps writing for the authors who are where…
People in this episode
Guest: Dale L. Roberts
Topics covered
- Email Marketing for Authors
- Building an Email List
- Engaging Audience
- Marketing Strategies
- Self-Publishing
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