I Asked Apple If They Were Late to AI
From Inside the Ecosystem by Nikias Molina
June 12, 2026 · 9 min · Season 3
About this episode
Nikias Molina interviews Bob Borchers about Apple's approach to AI and the future of Siri.
I interviewed Bob Borchers, Apple’s VP of Worldwide Product Marketing, to talk about the future of Siri, Apple Intelligence, and how AI is changing the Apple ecosystem. In this conversation, we discuss what Apple is building, why Siri matters more than ever, and what the next chapter of personal intelligence could look like across iPhone, iPad, Mac, Apple Watch, and beyond.
People in this episode
Host: Nikias Molina
Guest: Bob Borchers
Topics covered
- AI
- Apple ecosystem
- Siri
- personal intelligence
- product marketing
Keywords
- Apple
- AI
- Siri
- Bob Borchers
- product marketing
- personal intelligence
- iPhone
- iPad
- Mac
- Apple Watch
Mentioned in this episode
Organizations: Apple
Products: Siri, iPhone, iPad, Mac, Apple Watch
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