About this episode

Nikias Molina interviews Bob Borchers about Apple's approach to AI and the future of Siri.

I interviewed Bob Borchers, Apple’s VP of Worldwide Product Marketing, to talk about the future of Siri, Apple Intelligence, and how AI is changing the Apple ecosystem. In this conversation, we discuss what Apple is building, why Siri matters more than ever, and what the next chapter of personal intelligence could look like across iPhone, iPad, Mac, Apple Watch, and beyond.

People in this episode

Host: Nikias Molina

Guest: Bob Borchers

Topics covered

• AI
• Apple ecosystem
• Siri
• personal intelligence
• product marketing

Keywords

• Apple
• AI
• Siri
• Bob Borchers
• product marketing
• personal intelligence
• iPhone
• iPad
• Mac
• Apple Watch

Mentioned in this episode

Organizations: Apple

Products: Siri, iPhone, iPad, Mac, Apple Watch

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