About this episode

Peter Jackson discusses the global impact of the World Cup on sports betting and Flutter's strategies for growth in the U.S. market.

Flutter CEO Peter Jackson goes Inside the ICE House to discuss the massive global opportunity around the World Cup and its impact on sports betting. He highlights the scale of the tournament, with billions of viewers and expectations for record handle driven by a fully regulated U.S. market. Jackson explains how Flutter is leveraging its global brands, technology infrastructure, and innovative features to enhance fan engagement. He also outlines how the company is preparing for unprecedented betting volume while maintaining a strong focus on customer protection and integrity.

People in this episode

Guest: Peter Jackson

Topics covered

• World Cup
• sports betting
• global opportunity
• fan engagement
• customer protection
• U.S. market

Keywords

• Flutter
• Peter Jackson
• World Cup
• sports betting
• U.S. market
• fan engagement
• customer protection

Mentioned in this episode

Organizations: Flutter

Places: U.S.

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