About this episode

Horatio Lonsdale-Hands discusses Buda Juice's growth and innovative strategies in the beverage industry.

Buda Juice Co-Founder and CEO Horatio Lonsdale-Hands joins Inside the ICE House to discuss the company’s growth from a Texas startup to a publicly listed business focused on fresh, clean beverages. He shares how Buda Juice evolved from operating retail stores to building an “ultra fresh” category through partnerships with major retailers. He explains the company’s proprietary cold-chain process, commitment to affordability, and expansion plans designed to bring fresh products to more consumers nationwide. He also reflects on Texas’ entrepreneurial culture, highlighting its pro-business environment, investor support, and tradition of helping founders turn bold ideas into successful companies.

People in this episode

Guest: Horatio Lonsdale-Hands

Topics covered

• business growth
• entrepreneurship
• beverage industry
• retail partnerships
• cold-chain process
• affordability
• expansion plans

Keywords

• Buda Juice
• Horatio Lonsdale-Hands
• Texas startup
• fresh beverages
• cold-chain process
• retail partnerships
• entrepreneurial culture

Mentioned in this episode

Organizations: Buda Juice

Places: Texas, Texas

More episodes of Inside the ICE House

• Episode 546: Jeeves CEO Dileep Thazhmon on Scaling a Borderless Banking Platform · July 20, 2026 · 32 min
• Market Storylines: Semi Rotation, Earnings Strength + Iran Implications · July 17, 2026 · 5 min
• Episode 545: Bayern Munich CMO Rouven Kasper on Soccer Fandom, U.S. Growth, and Global Reach · July 13, 2026 · 30 min
• Market Storylines: AI Rotation, Jobs Weakness + Earnings Ahead · July 10, 2026 · 8 min
• Inside the ICE House x Las Vegas: MindWave Innovations CEO Dr. Vin Menon · July 8, 2026 · 15 min
• Episode 544: New York Giants' Kayvon Thibodeaux on Money, Mentorship, and the 2026 Season · July 6, 2026 · 19 min

Explore listener stats, chart rankings, contacts and more on the Inside the ICE House podcast page.