Senova: Taking an Innovative Approach to Pulse Crop Development

About this episode

Matt Webster interviews George Goodwin about Senova's innovative approach to pulse crop development and their breeding programs.

In this Supply Chain Focus edition of Inside the Pod, host Matt Webster speaks to George Goodwin, the managing director of Senova, a private and independent seed marketing and crop development company with an innovative approach. In this episode Matt and George discuss what companies such as Senova are looking to achieve from their breeding programs, and what's coming down the innovation pipeline, as well as looking at what products and pulse varieties Senova have to offer to growers in the industry, and Senova's working relationship with the PGRO.

People in this episode

Host: Matt Webster

Guest: George Goodwin

Topics covered

• pulse crop development
• seed marketing
• crop innovation
• breeding programs
• agriculture

Keywords

• Senova
• pulse crops
• crop development
• seed marketing
• agriculture innovation

Mentioned in this episode

Organizations: Senova, PGRO

More episodes of Inside the Pod

• The Pulse Performance Network - Leading the next phase of UK pulse performance benchmarking · June 11, 2026 · 11 min
• Market Prospects with Franek Smith · May 29, 2026 · 31 min
• Pod-Stik & AutoSpray Systems: Spraying Beans from the Sky · May 18, 2026 · 31 min
• Raising the Pulse: How faba beans can transform our diet and the planet · April 24, 2026 · 27 min
• Pulse Market Update - March 2026 · March 19, 2026 · 8 min
• Frontier: Creating a Secure Market with the Frontier Faba Bean Project · February 20, 2026 · 22 min