Senova: Taking an Innovative Approach to Pulse Crop Development
About this episode
Matt Webster interviews George Goodwin about Senova's innovative approach to pulse crop development and their breeding programs.
In this Supply Chain Focus edition of Inside the Pod, host Matt Webster speaks to George Goodwin, the managing director of Senova, a private and independent seed marketing and crop development company with an innovative approach. In this episode Matt and George discuss what companies such as Senova are looking to achieve from their breeding programs, and what's coming down the innovation pipeline, as well as looking at what products and pulse varieties Senova have to offer to growers in the industry, and Senova's working relationship with the PGRO.
More episodes of Inside the Pod
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- Frontier: Creating a Secure Market with the Frontier Faba Bean Project
- Pea Bruchid Update with Dr Becky Howard
- The Beans and the Bees
- PGRO Descriptive List for Peas and Beans 2026
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