Can Ford's Sub-$30k Fathom EV Truck Beat Slate? + Lucid Cosmos Delayed
About this episode
The episode discusses Ford's new affordable electric pickup truck, the Fathom, and its competition with the Slate Truck, along with updates on Lucid and BMW's advertising strategy.
Ford just revealed the price and name of its brand-new affordable electric pickup truck coming next year. The Ford Fathom starts at under $30,000, but can Ford’s new Universal Production System beat out cheap EV competitors like the Slate Truck? Plus, Tim and Suvrat break down Slate’s first drives, Lucid’s major $1.4B operational reset (and delay of the Cosmos EV), and why BMW is putting Spider-Man ads directly inside its cars. Follow InsideEVs on Instagram , Facebook , X , and sign up for our newsletter for more EV news.
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