When Bots Come Knocking, Human Answers: POV with Jay Benach
About this episode
E.B. Moss interviews Jay Benach about the challenges of distinguishing between human and bot traffic in digital advertising.
What if the biggest problem in digital advertising isn’t whether ads are working… but whether anyone seeing them is actually human? Insider Interviews host E.B. Moss talks with Jay Benach, GM of Media Security at Human, about bots, fake traffic, AI crawlers, ad fraud, and the increasingly blurry line between human behavior and automated activity online. Human, formerly known as "Bot or Not" then "White Ops" (which explains a lot of what they do) helps brands distinguish between real people, useful bots, and malicious automation impacting their business. Benach explains how the company evolved from identifying fraudulent browser sessions to helping marketers understand a much more complicated ecosystem of humans, AI agents, shopping bots, scrapers, and crawlers. The conversation explores why “viewable” doesn’t necessarily mean “human,” how bots were engineered to satisfy traditional ad measurement standards, and why marketers now face a new challenge: determining not just whether traffic is automated, but who sent it and what it’s trying to accomplish. Benach also discusses: • Sniping bots that manipulate shopping cart and retargeting data • Competitor-driven click activity that…
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