Apple Video Podcasts Are Here. Should You Care? | Alban Brooke, Buzzsprout

About this episode

Alban Brooke discusses the implications of Apple Video Podcasts and the differences in video distribution across platforms.

Apple Video Podcasts are here, Amazon is following suit, and every podcaster is asking the same question: “Am I missing out if I’m not on video?” But the answer is a lot more nuanced than the internet makes it out to be. Alban Brooke, Head of Marketing at Buzzsprout, breaks down the massive difference between how Apple, Spotify, and YouTube handle video distribution, the upsides (and downsides) of relying too heavily on algorithm-driven discovery, and what audio-first hosts need to understand...

People in this episode

Host: Courtney Elmer

Guest: Alban Brooke

Topics covered

• video podcasts
• podcast distribution
• algorithm-driven discovery
• audio-first hosts
• podcasting strategies

Keywords

• video podcasts
• Apple
• Buzzsprout
• podcast distribution
• algorithm
• audio-first
• Spotify
• YouTube

Mentioned in this episode

Organizations: Buzzsprout, Apple, Amazon, Spotify, YouTube

More episodes of Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

• Steal This 3-Part Framework to Keep Your Listeners Engaged | Jimi Gibson · June 11, 2026 · 24 min
• The Podcasting Psychology Behind Shows Listeners Can’t Stop Listening To | Jimi Gibson · June 10, 2026 · 21 min
• 3 Podcasting Mistakes to Avoid that Undermine Your Authority · June 3, 2026 · 21 min
• The Podcast Launch Strategy I’d Use Starting From Zero · May 27, 2026 · 20 min
• How to Know If Video Podcasting Is Worth It for Your Show | Alban Brooke, Buzzsprout · May 21, 2026 · 20 min
• Podcasting Trends to Watch: Could Spotify’s New Discovery Tool Get You More Listeners? · May 13, 2026 · 13 min