S9 E9 - The Insulation Fella - Adam Powell From Powell Insulation
From Insight: The Stripped Back Podcast by Stephen Buckley & Keith Delahan
May 3, 2026 · 1h 2m · Season 9 · Episode 9
About this episode
Adam Powell discusses building a modern trade business while maintaining family values and embracing new marketing strategies.
In our penultimate interview episode of Season 9, we sit down with Adam Powell from Powell Insulation for a proper, honest conversation about building a modern trade business while staying rooted in family values. Adam takes us back to the early days, growing up around the business his father built, and what it was like stepping into that world before putting his own stamp on it. We get into how he’s taken Powell Insulation in a new direction, embracing social media and paid ads to generate leads and grow the brand in a competitive industry. From there, we talk about levelling up standards, the importance of uniforms, wrapped vans, and presenting a professional image that reflects the quality of the work. We also break down the real benefits of home insulation, and the government grants available right now that homeowners should be taking advantage of. And to wrap it all up… we finish with:What’s the weirdest thing Adam has ever found in an atticTrust us, you’ll want to hear this one. Podcast is sponsored by Snickers Workwear Ireland and Season 9 is in association with Hager Ireland and N2 Electrical Listen now and don’t forget to follow, rate and share the podcast
People in this episode
Hosts: Stephen Buckley, Keith Delahan
Guest: Adam Powell
Topics covered
- trade business
- family values
- social media marketing
- home insulation
- professional image
Keywords
- insulation
- trade business
- social media
- home improvement
- government grants
Sponsors
Snickers Workwear Ireland, Hager Ireland, N2 Electrical
Mentioned in this episode
Organizations: Powell Insulation
More episodes of Insight: The Stripped Back Podcast
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