86. What is a Brand and Why Do You Need One?
About this episode
This episode breaks down the concept of a brand, its layers, and the importance of having a cohesive brand strategy.
You've probably heard the word "brand" thrown around so many times it's starting to lose its meaning. In this episode, we're getting back to basics and breaking down what a brand actually is, the real difference between a brand and a business, and what's actually at stake when you don't have one. We're talking about the four layers that make up a full brand, visual, verbal, experiential, and strategic, and why skipping any of them is exactly why your marketing feels inconsistent. ...
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