Law, Sport, and Brand Strategy | A Conversation with Natasha Brison

Law, Sport, and Brand Strategy | A Conversation with Natasha Brison

August 18, 2025 · 56 min

About this episode

Dr. Natasha T. Brison discusses the intersection of law, sport, and brand strategy.

🎧 About the Episode: Dr. Natasha T. Brison, JD, PhD, is a tenured associate professor in the College of Hospitality, Retail and Sport Management at the University of South Carolina, an accomplished attorney, and a leading voice in sport and entertainment law. With professional experience in contracts, licensing, copyrights, trademarks, and sponsorship agreements, Natasha expanded her practice to focus on athlete branding and the legal aspects of marketing—bridging creativity and compliance ...

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