AI and the Marketing Department- Mixtape Partners
From Inspiring Futures - Lessons from the Worlds of Marketing and Advertising by Ed Cotton
April 30, 2026 · 55 min
About this episode
The episode features a discussion with Mixtape Partners about the role of AI in marketing and the consultancy's approach to helping marketers navigate this new landscape.
AI and The Marketing Department For a recent Inspiring Futures podcast, I had the opportunity to spend time with Mixtape Partners' Nirm Shanbhag, Andy Bateman, and Sarah Lent/ Mixtape is a management consultancy designed specifically for marketers navigating the AI era. Between them, they've spent careers inside the big agency networks (Omnicom, WPP, IPG, Interbrand, R/GA), led innovation and customer strategy at Deloitte, and sat on the client side as senior marketers and CMOs.&n...
People in this episode
Host: Ed Cotton
Guests: Nirm Shanbhag, Andy Bateman, Sarah Lent
Topics covered
- AI in marketing
- management consultancy
- marketing strategies
- innovation
- customer strategy
Keywords
- AI
- marketing
- consultancy
- innovation
- customer strategy
- Mixtape Partners
- advertising
Mentioned in this episode
Organizations: Mixtape Partners, Omnicom, WPP, IPG, Interbrand, R/GA, Deloitte
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