Kaye Symington- Head of Marketing- Newspaper Club
About this episode
Kaye Symington discusses the relevance of printed newspapers in today's digital age and the cultural shift towards physical media.
Kaye Symington has spent 20 years in marketing, and right now she's working to keep one of the oldest media formats alive — the printed newspaper. As head of marketing at Newspaper Club, she's on the front lines of a quiet cultural shift: people are choosing ink and paper not out of nostalgia, but because something about it just hits differently. In this conversation, we dig into what's really driving that, and what it says about how we want to connect right now. Kaye shares the story o...
More episodes of Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Explore listener stats, chart rankings, contacts and more on the Inspiring Futures - Lessons from the Worlds of Marketing and Advertising podcast page.