About this episode

Mike Lane discusses his journey from selling dealer.com to founding Fluency, an innovative platform for digital advertising.

Mike Lane sold dealer.com in 2014 after 16 years, 700 employees, billions in ad spend. These days he's running Fluency, an operating system for digital advertising. A single media strategist today has to run Google, Meta, TikTok, YouTube, CTV, each its own beast, while margins shrink and budgets don't. Fluency pulls in a client's data, runs it through reusable playbooks, and sets up and optimizes campaigns across every channel automatically. Work that took eight hours become...

People in this episode

Host: Ed Cotton

Guest: Mike Lane

Topics covered

• digital advertising
• media strategy
• campaign optimization
• marketing technology
• business growth

Keywords

• digital advertising
• Fluency
• media strategist
• campaigns
• optimization
• Google
• Meta
• TikTok

Mentioned in this episode

Organizations: Fluency, dealer.com, Google, Meta, TikTok, YouTube, CTV

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