235. Carbon Better: Marketing sustainability without greenwashing
From Instant Insights by GlobalData Strategic Intelligence
May 18, 2026 · 12 min
About this episode
Laura Aleman discusses how to market sustainability effectively without falling into greenwashing.
In this episode, Laura Aleman from Carbon Better talks about marketing sustainability. She discusses how to promote environmental achievements without greenwashing andwhat it means to talk about sustainability in the age of anti-ESG. Find us on LinkedIn: https://www.linkedin.com/company/globaldatastrategicintelligence/ To find out more about Strategic Intelligence: https://globaldata-26632421.hs-sites-eu1.com/themes Host: Holly Anness-Bradshaw (Senior Analyst, GlobalData Strategic Intelligence) Guests: Laura Aleman (Content and Marketing Specialist, Carbon Better)
People in this episode
Host: Holly Anness-Bradshaw
Guest: Laura Aleman
Topics covered
- sustainability
- marketing
- greenwashing
- environmental achievements
- anti-ESG
Keywords
- sustainability
- greenwashing
- marketing
- environment
- ESG
Mentioned in this episode
Organizations: Carbon Better, GlobalData Strategic Intelligence
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