Getting Back to the Basics: Why Foundational Marketing Matters for Every Dental Practice

About this episode

This episode discusses the importance of foundational marketing for dental practices, focusing on effective strategies for patient acquisition.

In this episode of Insurance Untangled, host Ben Tunei sits down with co-host and marketing expert Naren Arulrajah to talk about one thing every dental practice needs: strong marketing basics. They break down what really works in 2025, like how to build a website that turns visitors into real patients, why SEO is a long-term win, and how Google Ads can help when you need patients fast. Naren also explains why dentists shouldn't rely too much on social media for new patients, and instead focus on things that bring real results. Whether you're starting fresh or just want to make sure you're doing the right things, this episode gives you a clear path forward

People in this episode

Host: Ben Tunei

Guest: Naren Arulrajah

Topics covered

• dental marketing
• website optimization
• SEO
• Google Ads
• patient acquisition
• social media strategy

Keywords

• dental practice
• marketing basics
• website
• SEO
• Google Ads
• social media
• patient acquisition

Mentioned in this episode

Organizations: Google, SEO

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