A Site Selector's View on How Businesses Make Location Decisions

A Site Selector's View on How Businesses Make Location Decisions

December 4, 2025 · 24 min · Season 10 · Episode 107

About this episode

Gregg Wassmansdorf discusses the complexities of site selection for businesses in Canada and the United States.

Making location decisions has never been as challenging for companies. Global and local factors are extensively influencing investment dynamics and shaping economic development. Gregg Wassmansdorf, Senior Managing Director of Global Strategy consulting at Newmark, joins the podcast to discuss the state of site selection in Canada and the United States. He provides expert insight into investment readiness, business retention and expansion (BR+E), tariffs, and how politics and policy influence site selection.

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