About this episode

Holly Marie Haynes discusses how quizzes can enhance personalization in customer journeys.

In this episode of the Interact Podcast, Josh Haynam sits down with Holly Marie Haynes to discuss how quizzes can help businesses create more personalized customer journeys in an increasingly crowded digital landscape. Holly shares how she uses quizzes to segment her audience, guide potential customers toward the right offers, and gather insights that improve her marketing over time. She explains why buyers are taking longer to make decisions, how personalization builds trust, and why busines...

People in this episode

Host: Josh Haynam

Guest: Holly Marie Haynes

Topics covered

• quizzes
• customer journey
• personalization
• digital marketing
• audience segmentation

Keywords

• quizzes
• customer journey
• personalization
• audience segmentation
• digital marketing

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• Mary Marantz: Using Quizzes to Create Human Connection · June 30, 2026 · 22 min
• Rob Walling: Why Authenticity Matters More Than Growth Hacks · June 23, 2026 · 35 min

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