Scott Keller: 375,000 Email Subscribers with a Birdwatching Quiz

Scott Keller: 375,000 Email Subscribers with a Birdwatching Quiz

From Interact by Josh Haynam

June 2, 2026 · 24 min

About this episode

Scott Keller discusses how a birdwatching quiz generated 375,000 email subscribers and boosted his business growth.

In this episode of the Interact Podcast, Josh Haynam sits down with Scott Keller to break down how a single quiz became a major engine for growth in his business. Scott shares how he created a birdwatching quiz that has generated more than 375,000 email subscribers over six years, dramatically increasing conversions and helping turn a niche passion into a thriving online business. He explains how quizzes improved his email signup rate, what makes a quiz engaging enough for people to complete ...

People in this episode

Host: Josh Haynam

Guest: Scott Keller

Topics covered

  • email marketing
  • quizzes
  • business growth
  • entrepreneurship
  • birdwatching

Keywords

  • email subscribers
  • quiz creation
  • business growth
  • engaging quizzes
  • online business

Mentioned in this episode

Organizations: Interact

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