About this episode

The episode discusses the evolution of SEO in the context of AI search and how professionals can effectively attract clients.

Is SEO dead, or evolving faster than you can keep up? Fredrik sits down with Cameron LiButti of SpeedView Marketing to reveal how entrepreneurs and professionals can turn visibility into revenue — without wasting money guessing where to spend it. Cameron went from engineer to marketing founder, and now helps doctors, lawyers, and other high-value professionals win clients in crowded markets. He shares the exact framework for deciding where to invest first — starting with relationships before ad spend — and why chasing every trend burns budget fast. The conversation turns to how AI search is reshaping how clients find and choose who they trust with their money. Cameron reveals which industries already get 40-50% of new business through AI search, and why AI optimisation builds on SEO rather than replacing it. KEY TAKEAWAYS Start With Relationships, Not Ads: For local or early-stage businesses, real-world networking beats social media for winning first clients. Audit Before You Spend: Study competitors, define your unique position, and invest where ROI is highest — don't try to do everything at once. AI Search Builds on SEO: A fast, well-optimised website is still step one…

People in this episode

Host: Fredrik Sandvall

Guest: Cameron LiButti

Topics covered

• SEO
• AI search
• marketing strategies
• client acquisition
• business visibility

Keywords

• SEO
• AI search
• marketing
• client acquisition
• business visibility
• investment strategies
• networking

Mentioned in this episode

Organizations: SpeedView Marketing

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