Jake Hardy: Building Sokito, Sustainable Football Boots & Disrupting Nike, Puma & Adidas | E079
About this episode
Jake Hardy discusses his journey in building Sokito, a sustainable football boot company, and how it disrupts major brands like Nike, Puma, and Adidas.
Invigorate Your Business With George Stroumboulis. https://www.stroumboulis.com/podcast/worlds-most-sustainable-football-boot-with-jake-hardy-e079 ---------------------------------------- GUEST: Jake Hardy is the Founder and CEO of Sokito, a football boot company redefining the future of sport through innovation, performance, and sustainability. Driven by a lifelong passion for football and a belief that businesses can be a force for good, Jake set out to create high-performance football boots using recycled and plant-based materials without compromising on quality or athlete expectations. Through resilience and an unwavering commitment to his mission, Jake transformed Sokito from an idea into one of the most recognized sustainability-focused brands in football. Today, Sokito products are worn by professional footballers around the world and celebrated for demonstrating that purpose and profitability can coexist. Jake's entrepreneurial journey has earned international recognition, including being named to the Forbes 30 Under 30 list. His story is a testament to the power of vision, determination, and building a business that creates both commercial…
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