About this episode

David Stanton discusses the transformative impact of smart labels on the supply chain.

In this episode of the IoT For All Podcast, David Stanton, CEO and co-founder of Reelables, joins Ryan Chacon to discuss how smart labels are transforming the supply chain. The conversation covers the current state of the supply chain industry, the challenges of data quality, why data still flows across supply chains by email, how smart labels compare to barcodes, computer vision, and drones for tracking assets, passive vs active smart labels, cargo tracking, and the future of the supply chain. David Stanton is the CEO and co-founder of Reelables. Under his leadership, Reelables has pioneered mass production of flexible, battery-powered smart labels. In 2025, David guided the company to raise a $10.4 million Series A round, fueling expansion of its manufacturing capabilities and scale-up plans targeting the production of up to 100 million smart labels per year. Prior to Reelables, David was CTO of Nattr and held senior technology roles at AND Digital and Drayson Technologies. Reelables brings a manufacturing process for producing smart labels at scale, enabling large-scale deployment of IoT technologies and enhancing supply chain visibility. Reelables makes the first and only…

People in this episode

Host: Ryan Chacon

Guest: David Stanton

Topics covered

• smart labels
• supply chain
• data quality
• cargo tracking
• IoT technologies
• manufacturing

Keywords

• supply chain
• smart labels
• data quality
• cargo tracking
• IoT
• manufacturing
• Reelables

Mentioned in this episode

Organizations: Reelables, IoT For All, Nattr, AND Digital, Drayson Technologies

Products: smart labels, barcodes, computer vision, drones

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