Rainmaking for Lawyers: Going Beyond Random Acts of Marketing to Win Clients

About this episode

Gene Quinn interviews Deborah Farone about strategic marketing for lawyers in technical fields.

Send us Fan Mail In this episode of IPWatchdog Unleashed, Gene Quinn speaks with Deborah Farone, founder of Farone Advisors and former Chief Marketing Officer of Cravath, Swain & Moore, about how lawyers—particularly in highly technical fields like intellectual property—can build thriving practices through disciplined, strategic business development. Farone emphasizes that effective marketing for lawyers begins with strategy, should not be transactional and is something that should not be...

People in this episode

Host: Gene Quinn

Guest: Deborah Farone

Topics covered

• lawyer marketing
• business development
• intellectual property
• strategic marketing
• client acquisition

Keywords

• lawyers
• marketing
• business development
• intellectual property
• client acquisition
• strategy

Mentioned in this episode

Organizations: Farone Advisors, Cravath, Swain & Moore

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