About this episode

A conversation with Joe Hamilton about leadership and the Care Movement at SHOT Show 2026.

At SHOT Show 2026, I sat down with Joe Hamilton, CEO of Vortex Optics, for a conversation that goes way beyond optics, sales, or gear. Joe’s journey started on the floor of his family’s small retail shop in Wisconsin, long before the boardroom. That early exposure to people, service, and doing things the right way shaped what would become Vortex’s defining edge: a relentless focus on human connection. In this After Dark episode, we dig into leadership, the Care Movement, and why people-first ...

People in this episode

Host: Iron Sights

Guest: Joe Hamilton

Topics covered

• leadership
• human connection
• Care Movement
• entrepreneurship
• business culture

Mentioned in this episode

Organizations: Vortex Optics

Places: Wisconsin

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