She Told Monday.com They Were Too Big For Her. Then Stayed Four Years. | Alta CEO Stav Levi Neumark

About this episode

Stav Levi Neumark discusses her journey from Monday.com to founding Alta, focusing on go-to-market challenges and data integration.

Stav Levi Neumark joined Monday.com when it was about 15 people. She told them in the interview they were already too big for her. She stayed anyway, built an internal tool called BigBrain that connected company data to go-to-market decisions, watched Monday scale to an IPO, and then left to build Alta. In this episode, Stav compares the current GTM infrastructure problem to on-premise computing before AWS. Every company is building their own room full of servers, manually stitching together data sources, channels, and signals that should be connected. It's expensive, it's slow, and it pulls focus away from the parts that actually require a human. Alta connects to 50+ data sources and runs three agents across outbound, inbound, upsell, and full-funnel visibility. The product ships with a services layer, because when they ran their tests, people didn't want to self-serve. They wanted someone to tell them what to do with it. She came in expecting customers to know what they needed. They didn't. They knew something was off, they were leaving performance on the table, but they couldn't name what was missing. So she built a company that does the diagnosing too. They closed their first…

People in this episode

Host: Yoel Israel

Guest: Stav Levi Neumark

Topics covered

• go-to-market infrastructure
• startup growth
• AI in business
• data integration
• customer needs

Keywords

• Monday.com
• Alta
• go-to-market
• AI
• data sources
• startup
• IPO
• customer insights

Mentioned in this episode

Organizations: Monday.com, Alta

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