Should We Sympathize with Mom Influencers? (with Fortesa Latifi)

Should We Sympathize with Mom Influencers? (with Fortesa Latifi)

From It's a Lot by Emily Hessney Lynch

March 31, 2026 · 54 min · Season 1 · Episode 23

About this episode

Fortesa Latifi joins Emily Hessney Lynch to discuss the complexities of mom influencers and the impact of their content on parenting and childhood.

Journalist and toddler mom Fortesa Latifi joins host Emily Hessney Lynch for a conversation about why we need more nuance in our conversations about mom influencers. In the first half of the show, we discuss how influential influencers truly are (and how much money is involved in the industry), how many mom influencers come from vulnerable backgrounds, and where Fortesa personally draws the line when it comes to the ethics of consuming content featuring kids. We also talk about her writing process for her new book, Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online , exploring the research process, finding sources, challenging revisions, and more. In the second half of the show, we explore Fortesa's own experiences with pregnancy (spoiler alert: not everyone experiences the ~pregnancy glow~. Sometimes pregnancy just sucks!) and motherhood so far. We bond over quitting therapy after becoming moms, the crushing weight of the mental load, and the joys of slowing down to experience the world through a toddler's eyes. Links: Fortesa's book, Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online , is out on April 7th! Fortesa's story on TV…

People in this episode

Host: Emily Hessney Lynch

Guest: Fortesa Latifi

Topics covered

  • mom influencers
  • parenting
  • ethics of content
  • mental load
  • motherhood
  • writing process

Keywords

  • mom influencers
  • parenting
  • Fortesa Latifi
  • influencer culture
  • mental load
  • childhood online

Mentioned in this episode

Books & works: Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online

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