EP129 – Why Most MSPs get PR wrong with Rahme Mehmet

About this episode

The episode discusses the importance of public relations for MSPs and vendors, contrasting it with marketing and exploring its impact and measurement.

In this episode, the hosts Adam and Daniel are joined by PR consultant Rahme to discuss an upcoming 2026 collaboration and unpack what PR means for MSPs and vendors: public relations as audience-focused communication that builds reputation, brand awareness, and relationships with influencers such as reporters, editors, analysts, and advisors. They contrast PR with marketing, using a white paper as an example of content that marketing deploys for lead generation while PR uses it to pitch thought leadership and earn coverage, and they explore how PR success is measured through exposure, publication quality, message pull-through, and effects like SEO rather than direct sales attribution. They stress getting fundamentals right (clear positioning, aligned website and social messaging), planning quarterly communications tied to business goals, developing media relationships, and preparing for crisis communications. They also address AI as both an accelerator and a reputational risk in content creation. 00:00 Welcome and Partnership 00:52 What PR Really Means 04:32 PR vs Marketing Lines 08:03 Measuring PR Impact 13:41 Who Should Use PR 17:43 Earned vs Paid Coverage 21:04 Getting Started…

People in this episode

Hosts: Daniel Welling, Adam

Guest: Rahme Mehmet

Topics covered

• public relations
• MSPs
• marketing
• media relationships
• AI in PR
• crisis communications

Keywords

• public relations
• MSPs
• marketing
• media relationships
• AI
• crisis communications
• brand awareness

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