Retro Games Earn Returns? The Entrepreneurial Success Of Nostalgia Alley

Retro Games Earn Returns? The Entrepreneurial Success Of Nostalgia Alley

July 17, 2026 · 1h 2m · Season 3 · Episode 37

About this episode

This episode explores the entrepreneurial success of Nostalgia Alley, a retro video game store in Petaluma, and its unique investment strategies.

If you had $55,000 cash, buying 10 unopened boxes of used video games probably wouldn't be the first investment you'd choose. But when you're Jason and Rebecca Moorhouse of Petaluma, you have a system in place to turn those games into a potential 20%, 30% or even 40% return. This week on It's All Money, Sonoma Wealth Marketing Director Dano Weir breaks down the fascinating business and investment story of Nostalgia Alley, a retro video game store in Petaluma. Watch the episode and learn: • Why a 40 year old Nintendo game that should be worth $4 is actually worth $20,000 (and rising). • The secret to becoming one of the busiest storefronts in all of downtown Petaluma. • How owning a game store led Jason to become a character in a game! • How their retail video game business has expanded into a video game event space (and even hosted a wedding). • The customer service secrets to build a dedicated, expanding fanbase. Whether you enjoy the business lessons or the fun of gaming, we invite you to check out this in-depth look at a true gem in downtown Petaluma, Nostalgia Alley. Learn about the store, how to liquidate old games and booking their event space for parties here…

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