E371 Emma Witkowski: Nostalgia Is Resonating Now More Than Ever
From It's No Fluke by Shorty Awards
May 5, 2026 · 33 min
About this episode
Emma Witkowski discusses the impact of nostalgia in advertising and her role at WildBrain.
Emma Witkowski is Vice President, Media Solutions at WildBrain where she leads the advertising teams responsible for driving monetization through innovative video advertising and branded content strategies for WildBrain’s portfolio of iconic IP such as Teletubbies, Strawberry Shortcake, Inspector Gadget and more. Witkowski and her team deliver cross-platform digital campaigns across YouTube, FAST, social media and gaming platforms, including Roblox and Fortnite, to connect brands with kids and their parents worldwide. Based in Los Angeles, Witkowski brings over 20 years of experience in digital strategy, investment planning and revenue growth within the media and entertainment industry. She has a proven track record of building scalable advertising ecosystems and driving high-impact partnerships that unlock new revenue streams. Before joining WildBrain, Witkowski served as Global Head of Strategy and Client Success at Moonbug Entertainment, where she was instrumental in developing and scaling their brand partnerships business. Her career spans leadership roles at major global media companies including WPP and Omnicom, driving digital growth and innovation for brands such as…
People in this episode
Guest: Emma Witkowski
Topics covered
- advertising
- digital strategy
- media solutions
- branded content
- children's media
- revenue growth
Keywords
- nostalgia
- video advertising
- digital campaigns
- monetization
- children's brands
- media partnerships
Mentioned in this episode
Organizations: WildBrain, Moonbug Entertainment, WPP, Omnicom
Products: Teletubbies, Strawberry Shortcake, Inspector Gadget, Roblox, Fortnite
Places: Los Angeles
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