About this episode
Asha Shivaji discusses her innovative approach to marketing effectiveness and the founding of SeeMe Index.
Asha Shivaji is redefining what it means to innovate in marketing effectiveness and ad tech. As a woman of color and former Google executive, she co-founded SeeMe Index in 2023 to help brands and agencies unlock growth with untapped audiences. Powered by its proprietary Responsible AI, SeeMe is building the industry standard for identity measurement and provides data-driven insights, benchmarks, and certifications that connect representation to measurable business outcomes, from creative effectiveness to long-term brand loyalty. Before launching SeeMe, Asha led strategy for Google’s global marketing services organization, where she co-developed global initiatives with the UN’s Unstereotype Alliance to dismantle harmful stereotypes in media. Her career includes partnerships with iconic brands such as Apple, Disney, Moët Hennessy, Estée Lauder, and Johnson & Johnson, where she modernized marketing strategies and drove business impact. Asha is an honoree on Ad Age's Tech Power List, ADWEEK’s Innovator 50, a Campaign US 2025 Inspiring Woman in the Championing Change category, and 2025 Advertising Week Future is Female Winner. She is a sought-after speaker and advisor and has…
People in this episode
Guest: Asha Shivaji
Topics covered
- marketing effectiveness
- ad tech
- diversity in marketing
- AI
- brand loyalty
- inclusive marketing
Keywords
- marketing
- ad tech
- AI
- diversity
- brand growth
- representation
- business outcomes
Mentioned in this episode
Organizations: Google, SeeMe Index, UN’s Unstereotype Alliance, Apple, Disney, Moët Hennessy, Estée Lauder, Johnson & Johnson, Ad Age, ADWEEK
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