E383 Nia Testamark: Touch Grass, Then Create

E383 Nia Testamark: Touch Grass, Then Create

From It's No Fluke by Shorty Awards

June 9, 2026 · 29 min

About this episode

Nia Testamark discusses her role in digital marketing and the importance of cultural awareness in creative strategies.

Nia Testamark is the Director of Strategy and Client Leadership at We Thrive Media, a millennial-led, Gen Z-powered digital marketing agency specializing in digital & social media, influencer marketing, and creative production across culture, entertainment, education, healthcare, sports, and social impact. With nearly a decade of experience across marketing, creative strategy, and digital storytelling, Nia has helped brands, organizations, and cultural campaigns build work that feels relevant, thoughtful, and culturally aware. Her work has contributed to nationally recognized campaigns, including a 2026 Shorty Award-winning campaign. Born in New York, raised in the South, and influenced by her West Indian background, she brings a cross-generational perspective to creativity, communication, and internet culture. Nia is also an author, mentor, and advocate for creating more visibility, representation, and reflection for women navigating marketing, creativity, and leadership today.

People in this episode

Guest: Nia Testamark

Topics covered

  • digital marketing
  • influencer marketing
  • creative strategy
  • cultural awareness
  • representation in marketing

Keywords

  • digital marketing
  • influencer marketing
  • creative production
  • cultural campaigns
  • representation
  • women in leadership

Mentioned in this episode

Organizations: We Thrive Media, Shorty Award

Places: New York, South, West Indian

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