About this episode

Emilia Costa discusses the evolution of digital video ad spend and its implications for the advertising industry.

Emilia Costa has spent nearly 20 years in media and advertising, watching the digital landscape transform from the earliest days of podcast sponsorships to the rise of AI-enabled platforms. She currently serves as Senior Manager of Member Engagement & Development at IAB, where she works with some of the biggest companies shaping the future of digital media and advertising including TikTok, Pinterest, Reddit, Beast Industries and OpenAI. An optimist at heart with a love for trend spotting, she serves as IAB’s category lead for the Creator Economy and AI member companies, alongside influential publishers, and broadcasters, and has led strategic sponsorships and thought leadership at events like the NewFronts and IAB’s Annual Leadership Meeting (ALM). Before IAB, Emilia spent six years at Vevo leading national integrated marketing and branded entertainment strategy, building campaigns for top advertisers like Apple, Disney, and State Farm with Shawn Mendes, Demi Lovato, and Billie Eilish. Earlier in her career, she was the first dedicated Online Marketing Manager at SPIN, the iconic music publication, and got her start at NPR working on sponsorships in the early days of…

People in this episode

Guest: Emilia Costa

Topics covered

• digital advertising
• media transformation
• AI in marketing
• creator economy
• podcast sponsorships

Keywords

• digital video
• ad spend
• linear TV
• advertising trends
• AI platforms
• creator economy
• podcast sponsorships

Mentioned in this episode

Organizations: IAB, TikTok, Pinterest, Reddit, Beast Industries, OpenAI, Vevo, SPIN, NPR

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