
Boomman discusses his controversial business practices and relationships with artists in a tense interview with Loon.
Boomman steps into Loon’s hot seat for a tense Part 1—and nothing is off limits. Scammer claims, Ray Daniels, Money Mu’s contract, Foogiano in prison, Gucci Mane and Pooh Shiesty all collide. Authentic Empire CEO Boomman sits across from Loon for one of the most confrontational conversations ever released on It’s Up There. After weeks of public scrutiny surrounding his business practices, artist relationships and the accusations attached to the Authentic Empire name, Boomman finally gets the opportunity to explain his side—but Loon refuses to let him hide behind broad answers. Boomman responds to Ray Daniels framing him as someone who sells dreams to independent artists and claims Ray has made hundreds of thousands of dollars from discussing his name. Loon then presses Boomman on the difference between ownership and control, whether his artist agreements were fair, and why so many former artists have publicly expressed frustration. The conversation gets even more intense when they address: Money Mu’s relationship with Authentic Empire Who controls the “Hittin” record Boomman’s alleged $500,000 investment The $80,000 Lil Durk…
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